The market is attacked continuously
Delegate of brand of lamp of Hefei mainland lash-up is energetically god, Hua Xing, ab extra delegate is quick China, strange brightness. As market competition aggravate, product value vitrification, at present profit of lash-up lamp product dropped 20% the left and right sides.
Brand of lamp of lash-up of market of each large lamps and lanterns is less than Jiangsu 20, but according to a lot of business door report, competition of lash-up lamp market is compared apparently this year before intense, profit maintains basically in 5% the left and right sides, numerous business door mutual demand a low price, create malign competition. But rise gradually to requirement of lash-up lamp character as consumer, a lot of business door open lash-up lamp brand shop in succession. Go up century 90 time, lash-up lamp begins to appear on market of Nanjing lamps and lanterns, quick China, Zhen Hui and brand of lamp of lash-up of Jiangsu this locality take lead. Since entering 21 centuries, as Nanjing city branch of each fire control and fire control management are in, raise fire control measure in the round to Nanjing citizen, after strengthening consciousness of fire control safety, the market development space of lash-up lamp is all-time increase, the brand of each big lash-up lamp that comes from this locality of Guangdong, Shanghai, Jiangsu pulls open the market to contend for battle. 2002, 2003 is lash-up lamp in a particular year with Nanjing market best sales volume, sale gain is as high as 30% above.
State of sale of market of Shandong lash-up lamp is at present better have quick China, Zhen Hui, strange brightness, Aokete, π the brand such as Nasite. As we have learned, quick China with π Nasite is had in market of Shandong lash-up lamp at present rate already achieved 30 ％ above. Enter Jinan market the earliest should belong to Zhen Hui, quick China, strange brightness after close therewith. Current, the no less than of lash-up lamp brand of Jinan market 30. The reporter visits the agent of many brands to understand, high school is at present cheap of the product distributing to be just as a pyramid, high-grade product place holds market share is tower needle, this part client is to turn round guest, what they agree with is the quality of the product, in cheap the advantage that took absolutely sex.
In domain of Hangzhou lash-up lamp, native land brand is the earliest enter the market. As we have learned, 1994, practice of market of Hangzhou lamps and lanterns, friendship of star of auspicious of native land brand, stage, Qing Chun early or late settle is managed, all belong to lash-up lamp major to produce a business, sell continuously with manufacturer give priority to. Go up century the lash-up lamp market of 90 time Hangzhou, native land brand has absolutely advantage. 2000 around, major professional brand enters the other place in succession Hangzhou, aggravate of competition of market of as a result, hangzhou mainland brand faces a challenge. According to investigation, at present each market collects Hangzhou have quick China, strange brightness, the 30 many brands such as friendship of Zhen Hui, Ji Xing, stage, Qing Chun, light heavenly body, among them Ji Xing is monopolistic manage. In last few years, what distribute professional brand in Guangdong ministry is strong drive, agency is apparent grow in quantity, the brand consciousness of consumer also is rising ceaselessly, high-grade brand already became Hangzhou to consume mainstream market in, because many Hangzhou are native land company brand consciousness is thin, and give priority to with regional sale mostly, cause market share to already glided gradually. From the development speed of each brand, market is famous in last few years degree, site layout and market are had in light of rate, quick China be in lead position, better public praise is had in terminal market, year growth range is amounted to 20% the left and right sides.
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