Editor's note: Send the essence of model problem, how select potential client namely and expand business relation. The following we will from before sending sample, send sample 3 medium, phase after sending sample spread out an analysis respectively, the hope can give everybody a few inspiration.
Before sending sample: Does judgement, draw a design, charge affirm how to judge send sample? How to control sample express cost effectively?
Make clear the principle sending sample of own company
1, the fixed position that understands him company and abroad extend strategy
· is actual strength finite, abroad extend initial stage, the company that hopes effective control company sells cost? Still be actual strength abundant, hope is added strength is extended outside the sea, the company that is willing to be thrown more?
· is former, can keep expenditures within the limits of income; It is latter, sample respect (sample, freight) can make a budget more.
· suggests to build sample to send a standard according to client grade.
The sample amount during the angle from the company is opposite · to be sold certainly and amount make a budget.
2, the analytic judgement that makes development to potential client
· is told commonly, long already to cooperating, tell the old client of its ins and outs, can consider sample cost, freight to be avoided completely.
Questionnaire of setting of · design client (see accessory) , in order to knows new client; If be single-hearted client, won't dispute understands deep each other, and the inquiry that can put forward to have specific aim very much and the requirement that send sample.
· is new to single-hearted client, although sample can be offerred freely,can inform, but from development both sides business plan, ask the other side to pay freight.
· hope can be one-time offer many sample, and do not wish to pay any fee, via farther labor (setting of company of the other side, sample utility) hind, processing of take into consideration the circumstances.
3, related to the product
· the angle from the company, want to make clear sample and freight cost above all.
· should let a client know, although sample is free, no matter its goods is worth how, it is the operation cost of your company.
· sample value tall, freight is expensive also, no matter new old client, ask the other side to forgive, act on the principle of joint development, hope the other side partakes freight.
· but letter of precondition standard stencil, send a problem to make with respect to sample clarify basically.
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